Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Farak is that it takes pride in showcasing Indian craft and culture to the world. And that matters, especially now.
Because a lot of creatives today are still looking outside India for inspiration. And when that happens too often, we start losing touch with what makes this creative ecosystem distinct in the first place.
The real opportunity is not to repeat what already exists elsewhere. It is to understand what we hold here, and to present it to the world in a way that feels current, confident, and true to where it comes from.
And that's why this conversation matters. Because creatives need to hear from people who are actually doing that work. People who are showing that what comes from India does not need to be diluted to be seen.
That's why we wrote this. Because this is the kind of conversation that belongs with Rishabh, at Farak.
- orange chowk.
We built this because creatives need a room like this.If Farak believes that too, let's figure out what doing this together looks like.
We want that to be with Rishabh, at Farak, with a curated room of creatives and designers from the community.
The question on the table: What does it take to build something contemporary without losing touch with where it comes from? No stage. No script. Just the room.